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Course Information

Art Marketing (ART 3633)

Term: 2021-2022 Academic Year Fall

Faculty

Hailey B Helmerich
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Schedule

Tue-Thu, 11:30 AM - 12:45 PM (8/16/2021 - 12/10/2021) Location: CLARE BH 116

Description

Through investigation of product definition, demographics, market analysis, style identity, self-promotion, and branding, students will gain a practical and aesthetic understanding of the business of art. Professional portfolio development and presentation will be emphasized. Field trips and contacts with art businesses are part of the course curriculum. Prerequisites: ART 1103, ART 1203, and ART 1213. (Formerly ART 2793)