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Course Information

Public Relations Strategies (COMM 3113)

Term: 2017-2018 Academic Year Spring

Faculty

Bruce R Hartley
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Schedule

Tue-Thu, 11:30 AM - 12:45 PM (1/16/2018 - 5/11/2018) Location: CLARE BH 133

Description

A learning and portfolio intensive class that contains an in-depth examination of the function and practice of public relations campaigns. Emphasis is on public opinion and mass media, and their direct application to public relations campaigns. The student will document the development of a large-scale public relations campaign. Prerequisite: COMM 1003.