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Course Information

Media Sales and Advertising (COMM 3233)

Term: 2017-2018 Academic Year Spring

Faculty

Bruce R Hartley
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Schedule

Mon-Wed, 2:30 PM - 3:45 PM (1/16/2018 - 5/11/2018) Location: CLARE BH 127

Description

This course covers the techniques of selling a variety of media with special focus on radio and television advertising, including discussions of media coverage and circulation, use of spot advertising, media mix, and varied techniques for assessing and promoting effectiveness. Prerequisite: COMM 1003.