Description
This advanced course builds on digital media production skills by focusing on the design and execution of integrated campaign materials for an existing product and brand. Students will create a cohesive and professional campaign. Projects will include landing page development, email marketing, and additional digital media assets that reflect current industry practices. Emphasis will be placed on creativity, technical proficiency, and maintaining consistent messaging and design across channels.
Prerequisite(s): COMM 3313 Branding & Digital Media Design