Description
This course introduces students to the fundamentals of branding and digital media design through hands-on creative work. Students will develop a fictitious brand and design a professional brand guide that includes logos, color palettes, typography, and imagery. Using these guidelines, they will produce a series of digital media projects that demonstrate brand consistency across multiple platforms. Emphasis will be placed on creativity, design software skills, and the ability to translate a brand’s visual identity into cohesive digital content.
COMM 1003 or instructor’s permission.