Integrated Marketing Communications (MKTG 4153)

Term: 2017-2018 Academic Year Spring

Faculty

Dr. Dana GrayShow MyInfo popup for Dr. Dana Gray

Email address is hidden, click here to email

Schedule

Tue-Thu, 1:00 PM - 2:15 PM (1/16/2018 - 5/11/2018) Location: CLARE HH 173

Description

This course will examine a blended approach toward managing a company?s marketing promotional mix and communications messaging and mediums. This course will explore the role of IMC in a traditional marketing plan and in an integrated marketing offer and message to targeted customers. Prerequisite: MKTG 3113.